Search Marketing/SEO For Insurance Agencies | Titan Digital

Search Marketing

Because Your Agency Should Rank High on Google

Search Marketing for Insurance Agencies

People often ask, how do we get a website to show up at the top of the search results? The easiest way to explain what we do is to say we are influencers. When we add a keyword to a page, we are telling Google what the page is about. When we build a link that points to a website page, we are reinforcing that message. These and many more things will influence Google to move you up their search rankings.

For insurance agencies the most important search engine to own real estate in is Google Maps. That's because when someone searches for insurance, Google almost always shows local agencies in its results. Yes, organic rankings matter, too, and what we do will help there as well. But if you are one of the top 3 Google map listings you'll actually be listed above all the organic results. This will result in more traffic to your website and calls to your office.

Want to Rank One or More Locations?
No Problem!

If you'd like to see your agency's location rank high on Google ask about our Grow with Local and Accelerate plans. Have more than one location? We've got you covered. Just ask about adding more locations to your plan.

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What Does it Take to Rank on Google?

We specialize in helping insurance agencies rank high on Google and drive traffic to their website. Agencies benefit greatly from Google maps because many keyword terms that include the word insurance will pull local results. Ranking in such searches requires time and diligence to get the job done.

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Step 1: Strategy

Who is your ideal customer? Not every agency targets the same type of client. Maybe you prefer small businesses, trucking or farmers.

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Step 2: Keyword Research

We know the type of client you want. Now we need to know which keywords they use when they search for insurance.

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Step 3: Website Optimization

Strategically planting keywords. We'll optimize each page of your website so that it is focused around a keyword or phrase.

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Step 4: Directory Optimization

Yes, even your Google Maps listing can be optimized. Doing so establishes what the basic business info needs to look like. That info will then be added to hundreds of other websites over time.

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Step 5: Link Building

Links are the juice. It’s the power of one website shared with another. Whether it’s a local directory, industry vertical, or shared content linking back, we need to continuously build links.

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Step 6: Reporting

Each month we’ll provide website traffic reports. Show you what’s going on and the progress being made. How much traffic are you getting and from where?